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District Race by AIA Vitality: First Ever Race Powered by Augmented Reality Technology Comes to KL!

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[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 14
Source: District Race

If you’re looking for something fun and wholesome to do with your friends and family, we’ve got great news for you. The FIRST EVER District Race is happening in Kuala Lumpur this 3 November and we’re super pumped about it weh!

If you’ve haven’t heard about this international race before, here’s why you should be excited too:

  • The first-of-it’s kind urban run in Malaysia powered by location-based technology and augmented reality!
  • Using an experiential technology platform, it is redefining running and urban exploration through gamification.
  • After Hong Kong and Singapore, Kuala Lumpur will be the third major city to host the race!
  • Personalised AR-enabled finisher medals and shirts for each participant.

Pretty awesome, right? Check out their official video here:

 

The first race powered by Augmented Reality in Malaysia!

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 4
Source: District Race

Brought to you by Malaysia’s leading insurer AIA, run and navigate the streets of Kuala Lumpur like never before by using innovative location-based technology through the District Race app, creating a race never seen before within our borders!

Join as individuals or team up as groups of fours and venture into different areas of Kuala Lumpur which will be segmented into parts known as ‘Grids’.

 

Challenge yourself and your knowledge of the city

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 13
Source: District Race

There will also be virtual checkpoints and varying challenges that will test your skills such as speed, knowledge of the city, dexterity and problem-solving.

Here are all the challenges you can expect come race day:

  1. Scan Challenge.
  2. Discovery Challenge.
  3. Time Trial Challenge. 

To complete these challenges, participants will have to strategise and plan their own routes, choosing the checkpoints that will maximise their points.

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 15
Source: District Race

Speaking of points, participants can track their progress on the live leaderboards hosted on the District Race app, creating a sense of friendly competition and a desire to push for that last checkpoint!

Each checkpoint will give you a score ranging from 100 to 400 points, while challenge scores begin at 500 points.

 

Download the District Race app now 

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 11
Source: District Race

The District Race app is now available for download via the App Store and Google Play. Launched in Singapore in 2018, District is a ground-breaking technology platform that encourages people to lead active, healthy lifestyles through the app.

As a way to warm-up for race day, use the app to browse through District Grids that are already set up in major cities across Malaysia for FREE which includes:

  • Kuala Lumpur.
  • Penang.
  • Malacca.
  • Johor Bahru.

There are over 25 grids live across these cities, each offering different challenges that highlight local landmarks, as well as the culture and heritage of each district.

Categories and race kits

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 10
Source: District Race

The District base is the heart of the District Race, bringing together District explorers before they journey onto the Grid and will be located at Dataran Merdeka, Kuala Lumpur.

There are two categories on offer, which are Discovery and Open.

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ
Source: District Race

Full deets of each category and challenges can be found here:

1. Discovery

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 8
Source: District Race

Recommended for beginners, this category is more family-friendly and features:

  • Smaller ‘Grid’ with over 50 checkpoints.
  • A shorter one-hour mission.
  • Challenges located around the base location!

2. Open

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 9
Source: District Race

A classic category created for those wanting to explore new places around the city, it will be featuring:

  • A bigger ‘Grid’ with Over 100 checkpoints!
  • Missions that need to be completed in 2 hours.
  • More challenges to be completed.

There are no set routes for each category and it is up to the participants to decide which checkpoints and challenges they are to complete!

Well, regardless of which category you choose to participate in, you’ll be getting these awesome District Race kit which includes:

  • A District Race KL shirt.
  • District Race bag.
  • AIA Vitality head buff
  • AR-Enabled Finisher medal to be collected at the finish line!

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 2
Source: District Race

 

Race day activities and how to register

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 12
Source: District Race

There will also be awesome activities before and after the race, including:

  • Cool activations by sponsors such as AIA, eToro, adidas and Fitness First.
  • Augmented reality and virtual reality games.
  • Join celebrities such as Aishah Sinclair, and fitness influencers Wan Ali, and Decaman Jeff Lau who will be taking part in the race
  • Great food, drinks and pumping music!

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 6
Source: District Race

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 7
Source: District Race

Registrations are now open and tickets can be purchased via their official website here with registering as groups of four will receive a 10% discount!

Get your game on with the world’s greatest urban exploration race by registering for the District Race Kuala Lumpur today!

[TEST] World’s Greatest Urban Exploration Race in KL: 100 Checkpoints, 2 Categories & Uses Augmented Reality! - WORLD OF BUZZ 3

 

Awesome stuff! This is definitely a healthy and educational experience to try out with our friends and family. If you’re interested to join and want to find out more regarding the District Race Kuala Lumpur, visit their official website here.

 

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